Work directly with Jess
Websites & conversion.
Your website should help people understand your offer and decide what to do next. I bring a marketing perspective to website planning and improvements, connecting page structure, messages and user journeys with your business goals.
When it helps
This helps when visitors struggle to understand your services, important information is hard to find or a campaign sends people to an unfocused page. It is also useful before a redesign, when you need a clear brief rather than starting with colours and layouts alone.
What the work can cover
- Review key pages, navigation and the journey from first visit to enquiry.
- Plan page structure, landing pages, calls to action and copy direction.
- Prioritise conversion improvements and prepare a clear website brief.
How I approach it
I start with the offer and the visitor's questions. What do they need to know, what might hold them back, and what is a sensible next step? I review the existing journey and any available evidence, then separate essential fixes from ideas that need testing.
My role is marketing-led planning and conversion support, not a promise of bespoke software engineering. Any implementation, platform work or specialist development needed is agreed in the proposal. I keep the recommendations practical for the tools, budget and resources available.
Practical questions
Do I need a completely new website?
Not necessarily. Clearer offers, better page structure or a more relevant landing page may address the problem. I review what is already there before recommending a rebuild.
Can you work alongside a website developer?
The scope can include a marketing brief and copy direction for an existing developer. Responsibilities and any external costs are confirmed before work begins.
Can you guarantee more enquiries?
No. Conversion depends on your offer, traffic and other factors. I focus on removing avoidable friction and agreeing what to measure, rather than promising a particular uplift.
A sensible starting point
Custom Solution
Custom quote · Scoped to your goals
Discuss your websitePrices are indicative starting points in AUD. Final scope, deliverables, GST, ad spend, third-party costs and terms are confirmed in your proposal.