Work directly with Jess
Performance marketing.
Paid marketing needs a clear offer, a relevant destination and a way to understand what happens after a click. I help you plan, manage and refine paid search and paid social around agreed business priorities.
When it helps
This suits businesses considering paid campaigns or reviewing activity that is difficult to evaluate. You might need clearer campaign structure, more relevant landing pages or a better understanding of what your reports actually show before deciding where to put the next dollar.
What the work can cover
- Review objectives, offers, campaign structure and the visitor's next step.
- Plan or improve paid search and paid social campaigns and focused tests.
- Agree measurement, reporting and a process for reviewing budget decisions.
How I approach it
I start by checking whether the campaign has a clear job and whether the landing experience supports it. Spending more does not fix an unclear offer. I agree priorities and measurement needs, including any access, consent requirements or technical setup that affects what can be reported.
Campaign changes should answer a question, not just create activity. I review the available evidence, explain uncertainty and use it to guide the next test. Advertising spend and third-party costs are not assumed to be included in my service fee; the proposal confirms budgets, scope and responsibilities separately.
Practical questions
Is advertising spend included in the starting prices?
Do not assume it is included. The site's prices are indicative service starting points. Ad spend, third-party costs, GST and final terms are confirmed in the proposal.
Can you guarantee a return on ad spend?
No. Results depend on the offer, audience, competition, budget and conversion journey. I provide clear priorities and reporting without promising a particular return.
Should I fix my website before running ads?
If the destination cannot clearly explain the offer or handle the next step, that may be the first priority. A focused landing-page review can help identify what needs attention.
A sensible starting point
Growth Partner
From AUD $2,500 · Per month
Discuss paid marketing supportPrices are indicative starting points in AUD. Final scope, deliverables, GST, ad spend, third-party costs and terms are confirmed in your proposal.