Work directly with Jess
Marketing strategy.
A useful marketing strategy makes decisions easier. I help you connect your business goals with the audiences, messages and channels that deserve your attention, before you commit more time or budget.
When it helps
This is for businesses with plenty of ideas but no clear order of action. You might be refining an offer, reviewing scattered marketing activity or deciding what to invest in next. The starting point is understanding the problem, not choosing a channel because everyone else uses it.
What the work can cover
- Review your current marketing, offers and available evidence about customers.
- Clarify positioning, audience priorities and messages people can understand.
- Build a practical roadmap with channel choices, sequencing and measures to review.
How I approach it
I start with a conversation about your commercial goals, constraints and what you already know. I look for gaps between the offer, the audience and the way it is currently communicated. Where evidence is limited, I make the assumptions explicit rather than treating them as facts.
The outcome is direction you can use, not a list of every possible tactic. I explain the choices and trade-offs, then walk you through the agreed priorities. A written proposal confirms the depth of review, deliverables and timing before work starts.
Practical questions
Do I need a strategy before choosing services?
Not always. A clearly defined website or campaign problem may need a focused project. If several channels feel disconnected, a strategy review can help decide what comes first.
Can I put the plan into action myself?
Yes. A Strategy Sprint provides a practical plan and walkthrough. If you need help delivering it, ongoing work can be scoped separately around the priorities.
What should I bring to the first conversation?
Your goals, current marketing activity, budget constraints and any customer feedback are useful. You do not need a polished brief; identifying the right question is part of the work.
A sensible starting point
Strategy Sprint
From AUD $1,500 · One-off
Discuss a Strategy SprintPrices are indicative starting points in AUD. Final scope, deliverables, GST, ad spend, third-party costs and terms are confirmed in your proposal.