Work directly with Jess
AI & automation.
AI and automation can reduce repetitive marketing work, but they still need judgement. I help you identify practical uses, organise the workflow and keep a human responsible for what is produced or sent.
When it helps
This helps when recurring tasks consume time, content workflows are fragmented or lead handling relies on repeated manual steps. It is also useful if you are considering a new AI tool but need to decide whether it addresses a real problem before adding another subscription.
What the work can cover
- Map a current marketing process and identify suitable repetitive steps.
- Plan AI-assisted content workflows or marketing automation within agreed tools.
- Define review checkpoints, handoffs and a practical process for testing the setup.
How I approach it
I start with the process, not the tool. I look at the task, the consequences of mistakes and where human review is essential. AI output needs checking for accuracy, tone and appropriateness; it should not be treated as a source of verified facts or left to make sensitive decisions unchecked.
Client data deserves care. I discuss what information a workflow needs, minimise unnecessary personal or confidential inputs and review the proposed tool's data handling before use. Permissions, access and responsibilities are agreed rather than assumed. The proposal confirms the setup, testing and handover scope, plus any subscriptions or external costs.
Practical questions
Will AI write everything without review?
No. AI can assist with drafts and routine steps, but a person remains responsible for checking content and approving important outputs. The review points depend on the workflow's risks.
Can I put confidential customer information into a tool?
Not by default. I consider whether the information is necessary, whether its use is authorised and how the tool handles it. A lower-data or non-AI approach may be more appropriate.
Is automation always the best solution?
No. A simpler process or clearer responsibilities may remove the problem without automation. I focus on useful changes rather than adding technology for its own sake.
A sensible starting point
Custom Solution
Custom quote · Scoped to your goals
Discuss a practical workflowPrices are indicative starting points in AUD. Final scope, deliverables, GST, ad spend, third-party costs and terms are confirmed in your proposal.